Data drives every part of life from what we buy to what we watch. In sport, it isn’t a new tactic to throw in the mix or even a new discipline: it informs every decision we make. Those that adapt fastest will have a competitive advantage.
We help UK Sport and the EIS use data to maintain their world-leading edge. We develop people, processes and technology and provide ongoing intelligence that informs key decisions such as where to focus resources. We help sports optimise athlete performance with data, which involves helping them to capture information properly, visualise it effectively, present it clearly and draw insights from it collaboratively.